SAU AMONG THE BEST IN SOCIAL MEDIA
Sakarya University is in the 100 most successful brands list according to the social media brand index published by SocialBrands BoomSocial in October.
Sakarya University social media accounts are managed by SAU Communication Coordination. Many social media tools are used within the framework of SAU’s multi-dimensional communication strategy. Many platforms, including Facebook, twitter and Instagram, are being used effectively by the university.
SocialBrands, the social media brand index, has examined 31 thousand 178 accounts and 1 million 424 thousand 659 messages and determined the most successful brands of September. Sakarya University ranked 77th in the TOP 100 list with hundreds of famous brands from different sectors. 9 public universities could get in the list. Sakarya University ranked 6th after Hacettepe, Anadolu, Boğaziçi, ITU and METU. Ankara, Akdeniz and İstanbul University are other public universities in the top 100 list. Sakarya University, which is one of the universities that use social media effectively, ranked 45th in the “All Sectors ” using Twitter category.
Top 10 on Instagram and Twitter
In the “Education/Universities” category, Sakarya University outperformed many universities with the number of nearly 28 thousand followers in the popular video and photo sharing application Instagram and ranked 6th among 71 universities with almost 27 thousand interactions. In the Twitter ranking, Sakarya University ranks 9th among 124 universities, and continues its success in this area with its nearly 75 thousand followers and more than 3 thousand interactions. Sakarya University is placed as 35th among 108 universities in the social media giant Facebook rankings.
Turkey’s first and most comprehensive social media brand index
Describing itself as a ranking platform that measures brands’ social media performance in a completely objective manner, SocialBrands reviewed more than 100 sectors and over 30 thousand accounts on Facebook, Twitter and Instagram, the most popular social media platforms for brands by using BoomSocial data and BoomSonar technologies.
SocialBrands compiles the number of fans, fan increase, page structure, page information, all the messages shared during the month, message types, likes, comments, sharing and retweets, message interaction rate, use of hashtag and mention, comparison within the sector for all accounts and pages and reaches the results.
Top 100 Brand/State Universities in Social Media
- Hacettepe University (32)
- Anadolu University (40)
- Boğaziçi University (46)
- ITU (47)
- Middle East Technical University (53)
- Sakarya University (77)
- Ankara University (82)
- Akdeniz University (83)
- Istanbul University (95)
09-10-2018 / ST